Advertising and Marketing Degree

The advertising and marketing program at Manchester College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Indiana colleges that offer advertising and marketing degrees.

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Manchester College (LTI)

7225 Winton Drive - Building 128, Indianapolis, IN

Manchester College is a nonprofit private school that has a large number of degree programs available for students to choose from. The school is located in North Manchester, Indiana, in a predominantly rural area. The school maintains a Church of Brethren affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Manchester College has an annual student enrollment of approximately 1,300.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Education
• Health And Clinical Professions
• Recreation And Fitness Studies
• Psychology

To be considered for admissions, students may be required to complete an application, provide letters of recommendations, and submit any transcripts or test scores, which are then evaluated by admissions officials. Students may submit either the ACT or SAT exam scores to be considered for admissions to this school. A score within the range of 1290 to 1650 on the SAT, or 19 to 25 for the ACT is common among accepted students. Manchester College admits about 60 percent of applicants yearly. Of those admitted, nearly 18 percent of students enrolled. More information regarding admissions can be found at admissions.manchester.edu.

The cost of undergraduate tuition is around $29,000, but may change per year. Students are encouraged to visit the school's tuition calculator to better estimate their cost of attendance. Housing may be available for those that want to live on-campus for around a cost of $5,500 for the year. Students enrolled at this school may qualify for aid which is generally scholarships, grants, and loans.

The mascot for Manchester College is the "Spartans", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)
• Soccer (NCAA Division III)

Students can take a look at the school's http://www.manchester.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Manchester College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).