Advertising and Marketing Degree

The advertising and marketing program at Manhattanville College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Manhattanville College

130 Claremont Avenue, New York, NY

Manhattanville College provides a variety of program options for students to assist them in their growth and development. The school is located in Purchase, New York and operated as a private institution. Mville has an annual student enrollment of about two thousand.

Areas of study available at Manhattanville College include but are not limited to:

• Education
• Business And Marketing Studies
• Psychology
• Communications And Journalism

Students applying for admission are generally required to submit an application, transcripts, records, test scores and any requested application essays, which will then be reviewed by the admissions office. Mville admits around 60 percent of applicants yearly. Of those students accepted, nearly 17 percent attended the school. More information from the admissions office can be found at mville.edu.

The cost of undergraduate tuition is nearly $39,000 per year. Tuition prices may change for a variety of reasons, and that is why students should use the school's price of attendance calculator to identify their costs. The price of on-campus housing is about $9,500 per year. Some students at Mville may qualify for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The Mville "Valiants" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students can visit the Manhattanville College website to obtain a complete list of areas of study, programs, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Manhattanville College has offered the following programs for students:

• Bachelor's Degree
• Master's Degree
• Post-Masters Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).