Advertising and Marketing Degree

The advertising and marketing program at Marian University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Marian University

745 West Main Street, Watertown, WI

Marian University is a nonprofit private college that has a large selection of degrees available for students to choose from. The school is located in Fond Du Lac, Wisconsin, in a predominantly urban area. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately two thousand students are enrolled annually at Marian University.

Students can choose from many areas of study, including but not limited to:

• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Security And Protective Services
• Psychology

Students applying for admission are usually required to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the school. The majority of students at this school scored between 18 to 23 on the ACT. Approximately 80% of all applicant were accepted at Marian University, with 37% of those admitted choosing to enroll. More information on admissions can be found at marianuniversity.edu.

The cost of tuition is approximately $25,000, but may change yearly. Students are encouraged to use the school's price of attendance calculator to better estimate their personal tuition costs. On-campus housing is available for students and costs approximately $3,900 each year. Some students at Marian University may be eligible for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at Marian University through the NCAA, allowing students to participate in intercollegiate sports. Available athletic programs offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)

To see a full list of academic programs offered, enrollment information, financial aid details, and more, please visit the school's website at http://www.marianuniversity.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Marian University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).