Advertising and Marketing Degree

The advertising and marketing program at Marian University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Indiana colleges that offer advertising and marketing degrees.

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Marian University (Marian)

604 E. College Ave, North Manchester, IN

Marian University is a nonprofit private school that has many majors and degree programs available for students to choose from. The school is located in Indianapolis, IN, in a predominantly urban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Approximately two thousand students enroll at Marian per year.

Here is a list of some of the popular programs Marian offers:

• Business And Marketing Studies
• Education
• Health And Clinical Professions
• Recreation And Fitness Studies

To be considered for admissions, you may be asked to fill out an application, provide letters of recommendations, and submit any transcripts or test scores, which are then evaluated by admissions officials. Most common test scores among students accepted to this school are in the range of 19 - 25 on the ACT, or 1290 - 1610 on the SAT. Marian has an acceptance rate of 54 percent of which only 26 percent chose to attend. More information from the admissions office can be found here.

The cost of undergraduate tuition is nearly $29,000 per year. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to understand their cost of attendance. Housing is available on-campus for students. The annual cost of housing is approximately $4,800. Marian may help with costs by offering financial aid for students who qualify by way of grants and loans.

Athletic programs are available at Marian University through the NAIA, allowing students to compete in intercollegiate athletics. Athletic programs offered include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Football (NAIA Division II)
• Golf (NAIA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Marian offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).