Advertising and Marketing Degree

The advertising and marketing program at Marietta College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Marietta College

2600 Cleveland Avenue NW, Canton, OH

Marietta College is a nonprofit private school that has a fair number of degree programs available for students to choose from. The school is located in Marietta, OH, in a predominantly urban area. Approximately 1,600 students are enrolled yearly at Marietta College.

Areas of study available at Marietta College include:

• Engineering
• Health And Clinical Professions
• Psychology
• History
• Business And Marketing Studies

The admissions process starts with the submission of an application, student records, and standardized test scores, which are then reviewed by the admissions office. A SAT or ACT exam may be required prior to applying, with scores in a range of 940 to 1200 on the SAT and within the range of 21 to 26 on the ACT is typical among students accepted to Marietta College. Roughly 70 percent of all students that applied were accepted at Marietta College, with 13 percent of those accepted choosing to enroll. More information on admissions can be found here.

Undergraduate tuition is approximately $33,000 per year, though it may vary based on different types of circumstances. Students may visit the school's net price calculator to see the personalize cost of attendance. Housing may be available for those that would like to live on-campus for a cost of $5,500 annually. Marietta College may provide financial aid for students who qualify by way of grants and loans.

The Marietta College Pioneers participate in a number of intercollegiate athletic programs, overseen by the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Contact information, financial aid information, programs, and much more may be accessed on school's website at http://www.marietta.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Marietta College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Canton-Massillon, OH
  • Total Employment: 80
  • Average Hourly Rate: $57.60
  • Average Annual Salary: $119800

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).