Advertising and Marketing Degree

The advertising and marketing program at Marquette University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Marquette University

45 S National Ave, Fond Du Lac, WI

Marquette University is a nonprofit private institution located in Milwaukee, Wisconsin and provides a large number of program options for students. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 12,000 students are enrolled per year at Marquette University.

Students can pick from several areas of study, including but not limited to:

• Legal Professions And Studies
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Health And Clinical Professions
• Psychology

The admissions process starts with the submission of an application, transcripts, and test scores, which are then evaluated by admissions officials. The most common test scores among students accepted to this school are between 24 to 29 on the ACT, or 1570 to 1910 on the SAT exam. This school has an acceptance rate of around 57 percent of which only 16 percent decided to enroll. More information from the admissions office can be found here.

The cost of tuition is nearly $35,000 for the year. Tuition prices may change for any number of reasons, and therefore students should visit the school's net price calculator to identify their cost of attendance. Housing is available for students and costs approximately $7,400 for the year. Financial aid may be offered to students that meet the required requirements.

The mascot for Marquette University is the "Golden Eagles", and they participate in intercollegiate sports through oversight by the NCAA. Sports available may include but not limited to:

• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)
• Soccer (NCAA Division I-AAA)

Students who would like to see more about this school may check out their website at http://www.marquette.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Marquette University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Fond du Lac, WI
  • Total Employment: 50
  • Average Hourly Rate: $49.49
  • Average Annual Salary: $102930

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).