Advertising and Marketing Degree

The advertising and marketing program at Maryville College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Maryville College

433 West Madison Street, Pulaski, TN

Maryville College is a nonprofit private institution located in Maryville, Tennessee and provides a large number of program options for students. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Maryville College has an annual student enrollment of approximately 1,100.

Areas of study offered at Maryville College include but are not limited to:

• Business And Marketing Studies
• Psychology
• Education
• Social Sciences
• History
• Biological And Biomedical Sciences

Students applying for admission are most often asked to submit an application, school records, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions officials. Most students accepted to Maryville College earn an SAT score between 950 - 1200, or an ACT score in a range of 22 - 27. This school has an acceptance rate of about 66 percent of which only 22 percent chose to attend. More information on admissions can be found at maryvillecollege.edu.

The cost of undergraduate tuition is nearly $33,000, but may change each year. Students are encouraged to visit the school's price of attendance calculator to better understand their personal tuition costs. Housing may be available for students that want to live on-campus for a cost of $5,000 annually. Maryville College may help with costs by offering financial aid for students that are eligible by way of scholarships, grants, and loans.

The Maryville College Scots participate in a number of athletic programs, overseen by the NCAA. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Students may visit the Maryville College website to see a complete list of areas of study, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Maryville College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).