Advertising and Marketing Degree

The advertising and marketing program at Marywood University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Marywood University (Marywood)

5 Swan Street, Mansfield, PA

Marywood provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Scranton, Pennsylvania and operated as a private institution. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 3,500 students enroll at Marywood per year.

A list of some of the more popular programs offered are:

• Public Administration And Social Services
• Health And Clinical Professions
• Psychology
• Education

The admissions process begins with the submission of an application, student records, and standardized test scores, which are then reviewed by the admissions staff. Students may provide either the ACT or SAT scores to be considered for admissions at this school. A score between 1410 to 1690 on the SAT, or 20 to 26 for the ACT is usually submitted among admitted students. 70% of those students that apply are admitted to Marywood University, of which 30% choose to enroll. More information on admissions can be found here.

The cost of undergraduate tuition is approximately $31,000 annually. Tuition prices may change for a variety of reasons, and as such students should visit the school's net price calculator to identify their costs. Students at Marywood University may be eligible for aid which is typically loans, grants, scholarships and work study programs.

Athletic programs are available at Marywood through the NCAA, allowing students to participate in intercollegiate athletics. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

For a complete list of academic programs offered, enrollment information, admissions information, and more, please take a look at the school's website at http://www.marywood.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Marywood offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).