Advertising and Marketing Degree

The advertising and marketing program at McKendree University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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McKendree University

Also known as MCC, McHenry, McHenrey

8900 US Hwy 14, Crystal Lake, IL

McKendree University, a nonprofit private institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Lebanon, Illinois, the school resides in a suburban setting for students to study in. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. About 3,300 students enroll at McKendree University yearly.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Psychology

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit high school records and test scores, which are then evaluated by the admissions staff. The most common scores among students accepted to this school are between 19 to 25 for the ACT exam, or 1230 to 1590 for the SAT exam. Roughly 70 percent of all applicant were accepted at McKendree University, with 32 percent of those admitted choosing to enroll.  Key information on admissions can be found via the school's graduate and undergraduate admissions portal.

The cost of undergraduate tuition is close to $27,000 per year. Tuition prices may change for a variety of reasons, and as such students should visit the school's tuition calculator to get a better idea of their costs. Housing is available for students, and generally costs about $4,900 each year. McKendree University may offer financial aid for students who are eligible as scholarships, grants, and loans.

Athletic programs are available at McKendree University through the NCAA, allowing students to compete in intercollegiate sports. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students can visit the school's mckendree.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. McKendree University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).