Advertising and Marketing Degree

The advertising and marketing program at McMurry University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

McMurry University

Also known as McMurray University

1400 College Dr, Waco, TX

McMurry University is a nonprofit private college that has a fair number of majors and degree programs available for students to choose from. The school is located in Abilene, TX, in a predominantly urban area. The school's United Methodist affiliation is one of its defining characteristics and plays an important role within the school's curriculum. McMurray University has a yearly student enrollment of around 1,400.

A list of some of the more popular programs offered are:

• Education
• Business And Marketing Studies
• Psychology
• Social Sciences
• Recreation And Fitness Studies

Students applying for admission are usually required to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the admissions staff. Students may provide either the ACT or SAT scores to be considered for admissions at McMurray University. A score within the range of 830 to 1050 on the SAT, or 17 to 23 for the ACT is usually submitted among admitted students. 61% of those who apply are admitted to McMurray University, of which 43 percent choose to enroll. More information on admissions can be found at mcm.edu.

The cost of tuition is around $24,000, but may change per year. Students are encouraged to visit the school's price of attendance calculator to better estimate their cost of attending McMurray University. Housing may be available for students who wish to live on-campus for around a cost of $3,800 per year. Students at this school may be eligible for aid which is usually grants and loans.

The mascot for McMurry University is the "Indians", and they participate in intercollegiate athletic programs through oversight by the NCAA. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Students may visit the McMurry University website to see a complete list of areas of study, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. McMurry University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).