Advertising and Marketing Degree

The advertising and marketing program at McPherson College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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McPherson College (MCC)

1415 Anderson Ave, Manhattan, KS

McPherson College, a nonprofit private institution, offers a large number of degree programs, allowing students to choose which major is right for them. Located in McPherson, Kansas, the campus resides in a rural setting for students to study in. The school maintains a Church of Brethren affiliation, which is evident in the role it plays in program curriculums and daily life at the school. The higher teacher/student ratio and access to faculty is due primarily to the small student body, about 710 students, maintained by McPherson College.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Engineering Technology
• Visual And Performing Arts
• Recreation And Fitness Studies
• Education
• Psychology

To be considered for admissions, you may be required to complete an application, write a personal statement, and submit test scores or other school records, which are then reviewed by admissions officials. An ACT or SAT exam may be required prior to applying, with scores between 860 to 1010 for the SAT exam and between 18 to 24 for the ACT exam is typical among students accepted to this school. 57% of those students that apply are admitted to McPherson College, of which 32 percent choose to attend.

Tuition is approximately $23,000 annually, though it may vary based on different types of circumstances. Students may visit the school's price of attendance calculator to get a more personalized estimate of costs. The cost of on-campus housing is around $3,400 annually. This school may provide financial aid for students that qualify by way of scholarships, grants, and loans.

The mascot for McPherson College is the "Bulldogs", and they participate in intercollegiate sports through oversight by the NAIA. Athletic programs available may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)
• Football (NAIA Division II)

To see a full list of areas of study, enrollment information, admissions information, and more, please take a look at the school's website at http://www.mcpherson.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).