Advertising and Marketing Degree

The advertising and marketing program at Menlo College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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Menlo College (Menlo)

1000 Hensley Creek Road, Ukiah, CA

Menlo College is a nonprofit private school that has many majors and degree programs available for students to choose from. The school is located in Atherton, California, in a predominantly suburban area. The school's limited space in terms of enrollment, about 650 students, offers students a more hands on education due to the number of students per class and ease of access to professors.

A list of some of the more popular programs offered are:

• Business Administration
• Liberal Arts
• Media Studies
• Psychology

Students applying for admission are generally required to submit an application, transcripts, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions officials. Either the ACT or SAT exam can be taken in order to apply to this school. Scores within the range of 19 - 24 on the ACT or 1285 - 1585 on the SAT are required to greatly increase the chance of acceptance. This school has an acceptance rate of around 38% of which only 10% decided to attend. More information from the admissions office can be found here.

The cost of undergraduate tuition is approximately $39,000, but may change per year. Students are encouraged to use the school's tuition calculator to better estimate their cost of attending Menlo College. Financial aid may be offered to students that meet the required requirements.

The Menlo College "Oaks" compete in a number of intercollegiate sports through participation in the NAIA. Available athletic programs offered:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Football (NAIA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Menlo College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).