Advertising and Marketing Degree

The advertising and marketing program at Methodist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Methodist University (Methodist)

3800 Hillsborough St, Raleigh, NC

Methodist University, a nonprofit private institution, offers a large number of program options, allowing students to choose which major is right for them. Located in Fayetteville, North Carolina, it offers an urban setting for students to study in. The United Methodist affiliation of this school is an important part of the history, education and vision that defines the school. Over two thousand students enroll at Methodist University per year.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Health And Clinical Professions
• Security And Protective Services
• Biological And Biomedical Sciences
• Recreation And Fitness Studies

To be considered for admissions, students may be asked to complete an application, provide letters of recommendations, and submit school records, which are then studied by the admissions staff. Either the ACT or SAT exam can be taken in order to be able to apply to this school. Scores in a range of 17 to 22 on the ACT or 1280 to 1580 on the SAT are needed to greatly increase your chances for getting accepted. Methodist has an acceptance rate of about 62 percent of which only 25 percent chose to enroll. More information regarding admissions can be found at methodist.edu.

Undergraduate tuition is approximately $28,000 per year, though it may change based on different types of circumstances. Students should visit the school's net price calculator to see the personalize cost of attendance. Student housing is available for students, which costs about $5,200 annually. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at Methodist through the NCAA, allowing students to compete in intercollegiate athletics. Athletic programs that are available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Contact information, academics information, programs, and more can be accessed on school's website at http://www.methodist.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Methodist University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Raleigh, NC
  • Total Employment: 1
  • Average Hourly Rate: $67.65
  • Average Annual Salary: $140710

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).