Advertising and Marketing Degree

The advertising and marketing program at Millikin University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Millikin University

1184 W Main St, Decatur, IL

Millikin University is a nonprofit private university that has a large selection of degree programs available for students to choose from. The school is located in Decatur, Illinois, in a predominantly urban area. The school maintains a Presbyterian Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Millikin University has a yearly student enrollment of about two thousand.

Students can pick from many areas of study, including but not limited to:

• Health And Clinical Professions
• Education
• Communications And Journalism
• Visual And Performing Arts
• Business And Marketing Studies
• Recreation And Fitness Studies

Students applying for admission are usually asked to submit an application, transcripts, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions officials. Students may submit either the ACT or SAT exam scores to be considered for admissions to this school. A score within the range of 1400 - 1710 on the SAT, or 20 - 26 for the ACT is common among accepted students. This school has an acceptance rate of around 56 percent of which only 23 percent chose to attend. More information regarding admissions can be found at millikin.edu.

The cost of tuition is approximately $31,000 for the year. Tuition prices may change for any number of reasons, and therefore students should visit the school's tuition calculator to get a better idea of their costs. The price of on-campus housing is estimated to be $5,500 annually. Some students at Millikin University may be eligible for financial aid, which is typically provided in the form of loans, grants, scholarships and work study programs.

The Millikin University "Big Blue" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

For a complete list of academic programs offered, enrollment information, financial aid details, and more, please visit the school's website at http://www.millikin.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).