Advertising and Marketing Degree

The advertising and marketing program at Molloy College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Molloy College (MVCC)

1101 Sherman Dr, Utica, NY

Molloy College, a nonprofit private institution, offers an assortment of degree programs, allowing students to choose which major is right for them. Located in Rockville Centre, New York, it offers a suburban setting for students to study in. Enrollment at Molloy College is nearly four thousand per year.

Students may select from a few areas of study, including but not limited to:

• Health And Clinical Professions
• Education
• Public Administration And Social Services
• Security And Protective Services
• Business And Marketing Studies
• Psychology

The admissions process begins with the submission of an application, school records, and standardized test scores, which are then reviewed by the admissions staff. Students may submit either the ACT or SAT exam scores to be considered for admissions to Molloy College. A score between 1420 - 1730 on the SAT, or 22 - 28 for the ACT is common among accepted students. This school has an admissions rate of around 63% of which only 31% chose to attend.

The cost of undergraduate tuition is approximately $26,000 annually. Tuition prices may change for a variety of reasons, and as such students should use the school's net price calculator to identify their costs. On-campus housing is available for students and costs approximately $10,000 each year. Financial aid may be offered to students that meet the necessary requirements by way of grants or student loans.

The Molloy College Lions participate in several athletic programs, with competitions managed and overseen by the NCAA. Available sports offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Lacrosse (NCAA Division II)

Students should take a look at the school's http://www.molloy.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. MVCC has offered the following academic levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate
• Master's Degree
• Post-Masters Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Utica-Rome, NY
  • Total Employment: 60
  • Average Hourly Rate: $71.44
  • Average Annual Salary: $148600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).