Advertising and Marketing Degree

The advertising and marketing program at Mount Mary College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Mount Mary College

235 N National Avenue, Fond du Lac, WI

Mount Mary College, a nonprofit private institution, offers a variety of degree programs, allowing students to choose which major is right for them. Located in Milwaukee, Wisconsin, the school offers an urban setting for students to study in. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Approximately two thousand students are enrolled annually at Mount Mary College.

Students can pick from several areas of study, including:

• Health And Clinical Professions
• English Language And Literature
• Psychology
• Visual And Performing Arts
• Business And Marketing Studies

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit school records, which are then studied by admissions officials. Most students admitted to this school score in-between 17 to 25 on the ACT. Approximately 50% of all applicant were admitted at Mount Mary College, with 51% of those admitted choosing to enroll. More information on admissions can be found at mtmary.edu.

Tuition is approximately $25,000 annually, though it may vary based on different types of circumstances. Students should check the school's net price calculator to get a more personalized estimate of costs. Financial aid may be provided to students that meet the required requirements.

The Mount Mary College "Blue Angels" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available include:

• Basketball (NCAA Division III)
• Soccer (NCAA Division III)
• Softball (NCAA Division III)

For a complete list of areas of study, programs, enrollment information, financial aid details, and more, please take a look at the school's website at http://www.mtmary.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Mount Mary College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Fond du Lac, WI
  • Total Employment: 50
  • Average Hourly Rate: $49.49
  • Average Annual Salary: $102930

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).