Advertising and Marketing Degree

The advertising and marketing program at Muskingum University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Muskingum University (Muskingum)

1555 Newark Rd, Zanesville, OH

Muskingum University, located in New Concord, Ohio, was founded in 1937 by Scotch-Irish settlers of the region through cooperation with the New Concord government and in affiliation with the Presbyterian Church. The school became a coeducational institution in 1958 and saw increased growth after the Civil War. The school has gone from a few hundred students in the late 1800's to nearly 2000 enrolled students today. The school has also transitioned from a classical college to a liberal arts college.

Academics

Muskingum University offers a variety of bachelor and graduate degree programs, allowing students to pursue a major that best suits their interests under the auspices of a liberal arts education. The school has a 16-1 student teacher ratio, allowing students to easily approach their professors and to obtain a more personalized education. The undergraduate science program available at the school is considered among the best in the United States, and all areas of study are given importance in regards to quality student education. Graduate programs have separate requirements for admission, including a different application process, an undergraduate degree, and GRE scores.

Programs offered include:

• Accounting
• Business Administration
• Communication
• Criminal Justice
• History

Admissions and Financial Aid

Admission to Muskingum University is based on the student's application, high school curriculum, college preparation work, standardized test scores, teacher and counselor recommendations, and activities and traits outside of a classroom setting. These factors will be taken into consideration by a review committee when determining if a student will be admitted to the university. Once a decision is rendered a notification will be given to the applicant, and if accepted it will be accompanied by material preparing the student for a transition to college life.

Financial aid is available in the form of loans, grants and scholarships, awarded based on need as determined through the information provided by a completed Free Application for Federal Student Aid (FAFSA). The financial aid office will utilize information within the FAFSA to prepare a financial aid package for the student based on need and merit. Students must reapply for aid prior to the start of each academic year.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Muskingum offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).