Advertising and Marketing Degree

The advertising and marketing program at Nazareth College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Nazareth College

One Education Dr, Garden City, NY

Nazareth College provides a variety of program options for students to aid them in their growth and development. The school is located in Rochester, NY and operated as a private institution. Enrollment at Nazareth College is nearly 3,300 annually.

Here is a list of some of the popular programs Nazareth College offers:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Psychology
• History

Students applying for admission are usually required to submit an application, school records, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. This school accepts around 70 percent of students applying. Of those admitted, about 21 percent of students enrolled. More information on admissions can be found here.

The cost of undergraduate tuition is around $30,000, but may change from year to year. Students are encouraged to visit the school's net price calculator to better understand their personal tuition costs. Housing is available for students, which costs around $6,800 per year. Students enrolled at Nazareth College may qualify for aid which is typically scholarships, grants, and loans.

This school offers a variety of athletic programs overseen by the NCAA. Sports available may include but not limited to:

• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Field Hockey (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Nazareth College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).