Advertising and Marketing Degree

The advertising and marketing program at Neumann University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Neumann University (Neumann)

2400 Chew Street, Allentown, PA

Neumann University, a nonprofit private institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Aston, PA, the school resides in a suburban setting for students to study in. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's mission. Neumann University has a yearly student enrollment of nearly three thousand.

Here is a list of some of the popular programs Neumann offers:

• Liberal Arts And Sciences
• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Recreation And Fitness Studies

The admissions process will include the submission of an application, transcripts, and test scores, which are then evaluated by the admissions committee. Most students admitted to Neumann achieve an SAT score within the range of 1160 to 1420, or an ACT score within the range of 16 to 20. 90% of those students that apply are accepted to Neumann University, of which 24 percent choose to enroll. More information regarding admissions can be found at neumann.edu.

Undergraduate tuition is approximately $26,000 for the year, though it may change based on any number of circumstances. Students may visit the school's tuition calculator to determine a more personalized cost estimate. Housing may be available for those that would like to live on-campus for around a cost of $6,900 annually. Financial aid may be provided to students that meet the required requirements by way of grants or student loans.

Athletic programs are available at Neumann through the NCAA, allowing students to participate in intercollegiate athletics. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students who would like to learn more about this school can visit their website at http://www.neumann.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Neumann offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Allentown-Bethlehem-Easton, PA-NJ
  • Total Employment: 360
  • Average Hourly Rate: $69.31
  • Average Annual Salary: $144150

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).