Advertising and Marketing Degree

The advertising and marketing program at New England College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Hampshire colleges that offer advertising and marketing degrees.

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New England College (NEC)

79-6 South River Road, Bedford, NH

New England College is a nonprofit private institution located in Henniker, NH and provides a large number of educational opportunities for students. Over 2,000 students enroll at New England College per year.

Here is a list of some of the popular programs New England College offers:

• Education
• Health And Clinical Professions
• Public Administration And Social Services
• Business And Marketing Studies

Students applying for admission are most often asked to submit an application, school records, standardized test scores and any requested personal statements, which will then be reviewed by admissions officials. New England College accepts roughly 80% of students applying. Of those students admitted, about 18% of students attended the school. More information regarding admissions can be found at nec.edu.

The cost of tuition is close to $33,000, but may change each year. Students are encouraged to visit the school's price of attendance calculator to better estimate their personal tuition costs. The price of on-campus housing is approximately $6,100 annually. New England College may provide financial aid for students that qualify by way of scholarships, grants, and loans.

The mascot for New England College is the "Pilgrims", and they participate in intercollegiate athletic programs through the NCAA. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Field Hockey (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. New England College has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).