Advertising and Marketing Degree

The advertising and marketing program at Niagara University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Niagara University

3111 Saunders Settlement Rd, Sanborn, NY

Niagara University provides a variety of degree programs for students to assist them in their growth and development. The school is located in Niagara University, NY and operated as a private institution. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Niagara University has an annual student enrollment of over four thousand.

Students can choose from a few areas of study, including but not limited to:

• Education
• Business And Marketing Studies
• Security And Protective Services
• Recreation And Fitness Studies

To be considered for admissions, applicants may be asked to fill out an application, write a personal statement, and submit high school records and test scores, which are then reviewed by admissions officials. Either the ACT or SAT exam must be taken in order to be able to apply to NU. Scores in a range of 21 to 25 on the ACT or 1380 to 1710 on the SAT are recommended to greatly increase the chance of getting accepted. 76% of applicants are admitted to Niagara University, of which 26% choose to enroll.

Undergraduate tuition is approximately $29,000 annually, though it may vary based on different types of circumstances. Students should check the school's net price calculator to see the personalize cost of attendance. Students at Niagara University may qualify for aid which is typically scholarships, grants, and loans.

The NU "Purple Eagles" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Contact information, academics information, areas of study offered, and much more may be accessed on school's website at http://www.niagara.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Niagara University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Buffalo-Cheektowaga-Niagara Falls, NY
  • Total Employment: 370
  • Average Hourly Rate: $69.36
  • Average Annual Salary: $144260

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).