Advertising and Marketing Degree

The advertising and marketing program at Nichols College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Nichols College (Nichols)

Center Rd, Dudley, MA

Nichols is a nonprofit private institution located in Dudley, Massachusetts and provides a large number of educational opportunities for students. Nichols has an annual student enrollment of over 1,500.

A list of some of the programs offered are:

• Business Administration
• Commerce
• Sports Management
• Accounting
• Advertising and Marketing

The school maintains an open enrollment policy, admitting all applicants that meet the minimum requirements for admission. Submission of school records, test scores, and personal statements may be needed for certain programs. More information regarding admissions can be found here.

The cost of undergraduate tuition is nearly $33,000 annually. Tuition prices may change for any number of reasons, and that is why students should use the school's net price calculator to understand their personalized cost estimate of attendance. Student housing is available for students, and generally costs around $5,900 for the year. Some students at Nichols College may be eligible for financial aid, which is typically offered as scholarships, grants, and loans.

The mascot for Nichols College is the "Bison", and they participate in intercollegiate athletics through the NCAA. Available sports offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)

Students may visit the Nichols College website to see a complete list of areas of study, programs, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Nichols College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).