Advertising and Marketing Degree

The advertising and marketing program at North Central College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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North Central College (NCC)

8057 N. Milwaukee Avenue, Niles, IL

North Central College, located in Naperville, Illinois, is a private liberal arts college founded in 1861 and originally known as Plainfield College. The school has had two name and location changes over the years, with the final one taking place in 1926. The school is located the a 19^th century settlement that is considered among the best places to live in America. The picturesque backdrop provides a quaint atmosphere for students while maintaining and active downtown city life through family owned shops and fine dining establishments. The school is dedicated to educating its students so that may become informed and productive members of society.

Academics

North Central College provides students with a liberal arts education that allows students to choose from one of 55 offered majors. Such programs take approximately four years to complete and blend a mix of elective, general education, and lower and upper division courses to form a curriculum. Students may also choose to take on additional courses and earn a minor degree in an additional area of study. Minor degrees are useful for exploring secondary interests or studying an area that augments one's major. Graduate level programs are also available.

Programs offered include:

• Accounting
• Engineering
• History
• Psychology
• Pre-Law

Admissions and Financial Aid

Students interested in enrollment at North Central are encouraged to visit the campus and meet with an advisor prior to submitting an application for admission. Students may submit a physical or digital copy of the application, and the information provided, along with transcripts and tests scores, will be used to determine if a student will be admitted for the following fall semester.

Students will also participate in an admissions interview, the substance of which will also be taken into consideration when determining enrollment. Application are reviewed and responded to as promptly as possible, with admitted students receiving confirmation and additional information to start their academic careers. Financial aid is available in the form of loans, grants and scholarship. Student in need of financial assistance must submit a Free Application for Federal Student Aid (FAFSA) prior to the start of each academic year in order to be considered.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. NCC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).