Advertising and Marketing Degree

The advertising and marketing program at Northwest University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Northwest University (NSCC)

9600 College Way North, Seattle, WA

Northwest University is a nonprofit private institution located in Kirkland, Washington and provides a large number of program options for students. The school maintains an Assemblies of God Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Northwest University is nearly a thousand yearly.

Students can select from many areas of study, including but not limited to:

• Education
• Theology And Religious Vocations
• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Communications And Journalism

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit high school records and test scores, which are then studied by the admissions committee. Most common scores among applicants accepted to Northwest University are within the range of 19 to 26 on the ACT, or 1340 to 1720 for the SAT exam. An estimated 60 percent of all applicant were accepted at this school, with 42 percent of those accepted choosing to enroll. More information regarding admissions can be found at northwestu.edu.

Tuition is approximately $26,000 per year, though it may vary based on any number of circumstances. Students should visit the school's tuition calculator to see the personalize cost of attendance. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The Northwest University "Eagles" compete in a number of intercollegiate sports through participation in the NAIA. Athletic programs offered include:

• Basketball (NAIA Division II)
• Soccer (NAIA Division II)
• Track and Field, Outdoor (NAIA Division II)
• Track and Field, X-Country (NAIA Division II)
• Volleyball (NAIA Division II)

To see a full list of programs offered, enrollment information, student services, and more, please visit the school's website at http://www.northwestu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northwest University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Seattle-Bellevue-Everett, WA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $69.13
  • Average Annual Salary: $143790
• Tacoma-Lakewood, WA Metropolitan Division
  • Total Employment: 150
  • Average Hourly Rate: $50.66
  • Average Annual Salary: $105370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).