Advertising and Marketing Degree

The advertising and marketing program at Northwestern College – St Paul prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Northwestern College – St Paul

Also known as Northwestern

1101 Hwy One East, Thief River Falls, MN

Northwestern College (MN) is a nonprofit private institution located in Saint Paul, MN and provides a large number of degree programs for students. The school's Protestant (Other) affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately 3,100 students are enrolled per year at Northwestern College (MN).

Students may choose from many areas of study, including:

• Psychology
• Business And Marketing Studies
• Communications And Journalism
• Theology And Religious Vocations
• History

The admissions process will include the submission of an application, school records, and test scores, which are then reviewed by the admissions office. Either the SAT or ACT exam can be taken in order to be able to apply to Northwestern College (MN). Scores between 21 - 27 on the ACT or 995 - 1273 on the SAT are needed to increase your chances for admission. Northwestern College (MN) has an acceptance rate of 75% of which only 48% chose to attend. More information on admissions can be found here.

The cost of tuition is approximately $28,000 annually. Tuition prices may change for any number of reasons, and that is why students should visit the school's price of attendance calculator to identify their costs. Housing is available for students and costs around $5,100 per year. Northwestern College (MN) may offer financial aid for students that qualify as grants and loans.

The mascot for Northwestern College is the "Eagles", and they participate in intercollegiate sports through the NCAA. Available sports offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Contact information, financial aid information, areas of study offered, and much more may be viewed on school's website at www.unwsp.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northwestern offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).