Advertising and Marketing Degree

The advertising and marketing program at Northwood University – Michigan prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Northwood University – Michigan (NMC)

1701 E Front St, Traverse City, MI

NU is a nonprofit private institution located in Midland, Michigan and provides a large number of educational opportunities for students. Enrollment at NU exceeds three thousand yearly.

Here is a list of some of the popular programs Northwood University - Michigan offers:

• Business Administration
• Advertising and Marketing
• Accounting
• Vehicle and Vehicle Parts and Accessories Marketing Operations
• Sports Management
• Banking and Financial Support

The admissions process will begin with the submission of an application, school records, and test scores, which are then reviewed by the admissions staff. Either the ACT or SAT exam can be taken in order to be able to apply to Northwood University - Michigan. Scores between 20 to 24 on the ACT or 1260 to 1570 on the SAT are recommended to greatly increase the chance of getting accepted. NU has an acceptance rate of 68 percent of which only 33 percent decided to attend.  Additional information on school admissions can be found by reaching out to NU or by completing the form on this page.

The cost of undergraduate tuition is close to $22,000 annually. Tuition prices may change for a variety of reasons, and as such students should visit the school's price of attendance calculator to identify their personalized cost estimate of attendance. Student housing is available for students and costs about $4,800 annually. Financial aid may be offered to students that meet the necessary requirements by way of grants or student loans.

Athletic programs are available at NU through the NCAA, allowing students to compete in intercollegiate athletics. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students should take a look at the school's website at northwood.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northwood University – Michigan has offered the following program levels for students:

• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).