Advertising and Marketing Degree

The advertising and marketing program at Oakwood University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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Oakwood University

138 Highway 35, Rainsville, AL

Oakwood University is a nonprofit private historically black institution located in Huntsville, Alabama. Most historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. The school's Seventh Day Adventists affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately 1,900 students are enrolled per year at Oakwood University.

A list of some of the more popular programs offered are:

• Biological And Biomedical Sciences
• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Theology And Religious Vocations

The admissions process will begin with the submission of an application, transcripts, and test scores, which are then evaluated by the admissions staff. An ACT or SAT exam is required prior to applying, with scores within the range of 790 to 1013 for the SAT exam and in a range of 16 to 22 for the ACT exam is typical among students accepted to this school. 44% of those students that apply are admitted to this school, of which 58% choose to attend.  Additional information regarding admissions can be found via the school's website or by requesting information here.

Undergraduate tuition is approximately $16,000 for the year, though it may change based on any number of circumstances. Students should check the school's price of attendance calculator to determine cost. Housing is available for students, which costs around $5,000 each year. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Students may visit the Oakwood University website to get a complete list of areas of study, programs, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Oakwood University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).