Advertising and Marketing Degree

The advertising and marketing program at Ohio Northern University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Ohio Northern University (Northern)

1216 Sunbury Road, Columbus, OH

Northern is a nonprofit private institution located in Ada, Ohio and provides a large number of program options for students. The school's United Methodist affiliation is one of its defining characteristics and plays an important role within the school's vision. Northern has an annual student enrollment of about 3,600.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Legal Professions And Studies
• Engineering
• Biological And Biomedical Sciences

Students applying for admission are generally required to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by the school. Students may take either the SAT or ACT exam scores to be considered for admissions at Northern. A score between 1580 - 1900 on the SAT, or 24 - 29 for the ACT is common among admitted students. Approximately 80% of all applicant were admitted at this school, with 27% of those accepted choosing to attend. More information from the admissions office can be found at onu.edu.

The cost of undergraduate tuition is approximately $38,000 per year. Tuition prices may change for a variety of reasons, and therefore students should visit the school's price of attendance calculator to get a better idea of their personalized cost estimate of attendance. Housing is available on-campus for students. The yearly cost of housing is estimated to be $5,500. Some students at Northern may be eligible for financial aid, which is typically provided as grants or student loans.

The mascot for Ohio Northern University is the "Polar Bears", and they participate in intercollegiate athletics through the NCAA. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Students who wish to get more about Northern may visit their website at www.onu.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northern offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbus, OH
  • Total Employment: 1
  • Average Hourly Rate: $65.49
  • Average Annual Salary: $136220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).