Advertising and Marketing Degree

The advertising and marketing program at Oklahoma Baptist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

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Oklahoma Baptist University

Also known as OSU-Oklahoma City

900 N Portland, Oklahoma City, OK

Oklahoma Baptist University, a nonprofit private institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Shawnee, Oklahoma, the campus offers a rural setting for students to study in. The school maintains a Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Oklahoma Baptist University exceeds 1,800 annually.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Education
• Social Sciences
• Interdisciplinary Studies
• Theology And Religious Vocations

The admissions process will begin with the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by the admissions committee. Students may provide either the SAT or ACT scores to be considered for admissions at this school. A score between 970 to 1190 on the SAT, or 21 to 27 for the ACT is common among admitted students. This school has an acceptance rate of around 66% of which only 15% decided to enroll. More information on admissions can be found here.

Undergraduate tuition is approximately $22,000 annually, though it may vary based on different types of circumstances. Students should visit the school's price of attendance calculator to get a more personalized estimate of costs. Some students at Oklahoma Baptist University may be eligible for financial aid, which is generally offered as scholarships, grants, and loans.

The mascot for Oklahoma Baptist University is the "Bison", and they participate in intercollegiate athletic programs through oversight by the NAIA. Athletic programs that are available include:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Golf (NAIA Division I)
• Soccer (NAIA Division I)

Students can visit the school's http://www.okbu.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. OSU-Oklahoma City offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Oklahoma City, OK
  • Total Employment: 740
  • Average Hourly Rate: $45.33
  • Average Annual Salary: $94300

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).