Advertising and Marketing Degree

The advertising and marketing program at Oklahoma City University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Oklahoma City University

7777 S May Ave, Oklahoma City, OK

Oklahoma City University, located in Oklahoma City, Oklahoma, is a private four year institution that founded in 1904 and was originally known as Epworth University. The school was built by Anton Classen, a local developer who had been active in the construction of the city and desired a Methodist university in the area to promote Methodist ideology and faith.

OCU closed in 1911 and was reopened in 1922 when Oklahoma Methodist University moved from its location in Guthrie to Oklahoma City and absorbed the faculty from the nearby defunct Fort Worth University. The school experienced a decline in enrollment and services during World War II, but found increased numbers at the end of the war, resulting in rapid growth and expansion.

Academics

Oklahoma City University offers variety of programs and majors resulting in a bachelor's degree upon completion. Courses for a bachelor's degree include nationally mandated general education requirements, lower and upper division courses related to the major, and elective courses that allow for the exploration of studies traditionally outside of the realm of one's major. Additionally students may opt to take additional courses in a secondary area of study. These courses allow the student to receive a minor degree that demonstrates an understanding and knowledge of the topic chosen.

Programs offered include:

• Business Administration
• Journalism
• Computer Programming
• History
• Liberal Arts

Admissions and Financial Aid

Individuals interested in enrollment and Oklahoma City University must submit an application for admission, along with transcripts and standardized test scores. The provided material will be reviewed by the school, determining whether admissions requirements are met and making a final decision regarding admission. After the decision is rendered the student will be notified, and if admitted will receive additional information to prepare them for the start of their academic career at OCU.

Financial aid is available in the form of loans, grants and scholarships, which are awarded based on need as determined by the applicant's Free Application for Federal Student Aid (FAFSA), the information from which will be used by the school to determine need and aid program eligibility when constructing the aid packet.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Oklahoma City University has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Oklahoma City, OK
  • Total Employment: 740
  • Average Hourly Rate: $45.33
  • Average Annual Salary: $94300

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).