Advertising and Marketing Degree

The advertising and marketing program at Olivet College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Olivet College (OC Comets)

2200 North Squirrel Road, Rochester Hills, MI

Olivet College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Olivet, MI, which is a predominantly rural area. The school maintains a United Church of Christ affiliation, which is evident in the role it plays in program curriculums and daily life at the school. OC Comets has an annual student enrollment of nearly a thousand.

Here is a list of some of the popular programs OC Comets offers:

• Education
• Biological And Biomedical Sciences
• Recreation And Fitness Studies
• Business And Marketing Studies

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by admissions officials. Students may provide either the ACT or SAT exam scores to be considered for admissions to OC Comets. A score within the range of 430 to 510 on the SAT, or 18 to 23 for the ACT is usually submitted among accepted students. This school has an acceptance rate of around 74% of which only 37% decided to attend. More information regarding admissions can be found at olivetcollege.edu.

The cost of undergraduate tuition is approximately $23,000 annually. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to identify their cost of attendance. Housing is available for students, and generally costs about $3,900 each year. Students at OC Comets may be eligible for aid which is typically scholarships, grants, and loans.

The mascot for OC Comets is the "Comets", and they participate in intercollegiate athletics through the NCAA. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

To see a full list of areas of study, enrollment information, financial aid details, and more, please take a look at the school's website at http://www.olivetcollege.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Detroit-Dearborn-Livonia, MI Metropolitan Division
  • Total Employment: 920
  • Average Hourly Rate: $71.40
  • Average Annual Salary: $148500

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).