Advertising and Marketing Degree

The advertising and marketing program at Olivet Nazarene University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Olivet Nazarene University

100 Meadow Avenue, East Peoria, IL

Olivet Nazarene University is a nonprofit private school that has a large number of degree programs available for students to choose from. The school is located in Bourbonnais, IL, in a predominantly suburban area. The Church of the Nazarene affiliation of this school is an important part of the history, education and vision that defines the school. ONU has an annual student enrollment of approximately four thousand.

A list of some of the more popular programs offered are:

• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Public Administration And Social Services

Students applying for admission are most often required to submit an application, transcripts, records, test scores and any requested letters of recommendations, which will then be reviewed by admissions officials. Most students admitted to ONU score in-between 20 to 27 on the ACT. Roughly 80% of all applicant were accepted at this school, with 33% of those accepted choosing to attend. More information from the admissions office can be found at olivet.edu.

The cost of undergraduate tuition is approximately $30,000 per year. Tuition prices may change for any number of reasons, and that is why students should visit the school's tuition calculator to get a better idea of their cost of attendance. Housing is available on-campus for students. The annual cost of housing is around $3,500. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

ONU has a variety of athletic programs overseen by the NAIA. Available athletic programs offered may include:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Football (NAIA Division I)

Students can take a look at the school's http://www.olivet.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Olivet Nazarene University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Peoria, IL
  • Total Employment: 310
  • Average Hourly Rate: $60.23
  • Average Annual Salary: $125280

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).