Advertising and Marketing Degree

The advertising and marketing program at Ouachita Baptist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arkansas colleges that offer advertising and marketing degrees.

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Ouachita Baptist University (OBU)

709 S Old Missouri Rd, Springdale, AR

Ouachita Baptist University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Arkadelphia, AR, the school resides in a rural setting for students to study in. The school maintains a Southern Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. OBU has a yearly student enrollment of approximately a thousand.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Theology And Religious Vocations
• Biological And Biomedical Sciences
• Communications And Journalism

The admissions process starts with the submission of an application, student records, and test scores, which are then evaluated by the admissions office. Most common standardized test scores among students admitted to OBU are within the range of 21 to 27 for the ACT exam, or 950 to 1200 for the SAT exam. 64% of those who apply are admitted to OBU, of which 37% choose to attend.

Tuition is approximately $22,000 annually, though it may vary based on different types of circumstances. Students may check the school's tuition calculator to find what your personalized cost of attendance would be. Financial aid may be provided to students that meet the required requirements by way of scholarships, grants, and loans.

The Ouachita Baptist University Tigers participate in a number of intercollegiate athletic programs, overseen by the NCAA. Available sports offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students should visit the OBU website to see a complete list of programs offered, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. OBU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Fayetteville-Springdale-Rogers, AR-MO
  • Total Employment: 610
  • Average Hourly Rate: $70.65
  • Average Annual Salary: $146960

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).