Advertising and Marketing Degree

The advertising and marketing program at Our Lady of the Lake University – San Antonio prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Our Lady of the Lake University – San Antonio (OLLU)

6125 Southwest Loop 820, Suite 128, Fort Worth, TX

Our Lady of the Lake University - San Antonio, a nonprofit private institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in San Antonio, Texas, it resides in an urban setting for students to study in. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately 2,800 students are enrolled yearly at Our Lady of the Lake University - San Antonio.

Areas of study offered at Our Lady of the Lake University - San Antonio include:

• Business And Marketing Studies
• Psychology
• Health And Clinical Professions
• Education
• Public Administration And Social Services

Students applying for admission are usually required to submit an application, transcripts, records, standardized test scores and any requested personal statements, which will then be reviewed by admissions staff. Most students accepted to this school have an SAT score between 820 to 1020, or an ACT score within the range of 16 to 21. This school has an acceptance rate of around 55 percent of which only 23 percent chose to enroll. More information regarding admissions can be found at ollusa.edu.

The cost of tuition is around $25,000, but may change from year to year. Students are encouraged to visit the school's tuition calculator to better understand their personal tuition costs. The price of on-campus housing is about $4,600 annually. This school may offer financial aid for students who are eligible in the form of grants and loans.

Athletic programs are available at Our Lady of the Lake University - San Antonio through the NAIA, allowing students to compete in intercollegiate athletics. Available sports offered may include but not limited to:

• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Golf (NAIA Division I)
• Soccer (NAIA Division I)
• Softball (NAIA Division I)

Students may visit the school's http://www.ollusa.edu to view additional information.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).