Advertising and Marketing Degree

The advertising and marketing program at Pace University – New York prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Pace University – New York (OASPN)

31 Center Street 3rd floor, Oneonta, NY

Pace University - New York provides a variety of degree programs for students to assist them in their growth and development. The school is located in New York, New York and operated as a private institution. Approximately 13,000 students are enrolled yearly at Pace University - New York.

Students can choose from a few areas of study, including but not limited to:

• Legal Professions And Studies
• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Computer And Information Sciences

Students applying for admission are required to submit an application, school records, test scores and any requested application essays, which will then be reviewed by the admissions staff. The majority of students at this school scored between 920 to 1140 on the SAT. This school admits about 80% of students applying. Of those applicants accepted, around 21% enrolled. More information from the admissions office can be found at pace.edu.

Undergraduate tuition is approximately $39,000 for the year, though it may vary based on different types of circumstances. Students may check the school's tuition calculator to determine a more personalized cost estimate. Students enrolled at Pace University - New York may be eligible for aid which is typically scholarships, grants, and loans.

This school has several athletic programs overseen by the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Contact information, tuition information, programs, and much more may be accessed on school's website at http://www.pace.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. OASPN offers a master's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).