Public Relations Degree

The public relations program at Palm Beach Atlantic University – West Palm Beach prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other Florida colleges that offer public relations degrees.

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Palm Beach Atlantic University – West Palm Beach

Also known as Palm Beach Atlantic

301 W Amelia Street, Orlando, FL

Palm Beach Atlantic University - West Palm Beach is a nonprofit private school that has a fair number of degree programs available for students to choose from. The school is located in West Palm Beach, Florida, in a predominantly urban area. The school maintains an Interdenominational affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Palm Beach Atlantic has an annual student enrollment of nearly three thousand.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Psychology
• Health And Clinical Professions
• Theology And Religious Vocations
• Biological And Biomedical Sciences

Students applying for admission are usually required to submit an application, school records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the school. Most students admitted to Palm Beach Atlantic University - West Palm Beach have an SAT score in a range of 1370 to 1730, or an ACT score between 21 to 25. This school has an admissions rate of about 83 percent of which only 42 percent chose to enroll. More information regarding admissions can be found at pba.edu.

Tuition is approximately $27,000 per year, though it may vary based on different types of circumstances. Students may visit the school's price of attendance calculator to see the personalize cost of attendance. The price of on-campus housing is around $5,200 for the year. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

This school has a variety of athletic programs overseen by the NCAA. Athletic programs available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Soccer (NCAA Division II)

Contact information, academics information, programs, and much more can be accessed on school's website at http://www.pba.edu.

Students Enrolled in the Public Relations Program

Get more details below regarding enrollment, academics, and school demographics. Palm Beach Atlantic University – West Palm Beach offers a bachelor's degree program in public relations.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Career Outlook & Projections ()

According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 4.7% from 2014 to 2024

Salary & Wages

• Orlando-Kissimmee-Sanford, FL
  • Total Employment: 100
  • Average Hourly Rate: $62.56
  • Average Annual Salary: $130120

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Career Outlook & Projections ()

According to the BLS, public relations and fundraising managers employment is expected to grow at a rate of 7.1% from 2014 to 2024

Salary & Wages

• Orlando-Kissimmee-Sanford, FL
  • Total Employment: 300
  • Average Hourly Rate: $54.36
  • Average Annual Salary: $113080

Communications Teachers, Postsecondary

Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).