Advertising and Marketing Degree

The advertising and marketing program at Park University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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Park University

100 Opportunity Avenue, Point Lookout, MO

Park University is a nonprofit private institution located in Parkville, Missouri and provides a large number of program options for students. Park University has an annual student enrollment of over twelve thousand.

Here is a list of some of the popular programs Park University offers:

• Business And Marketing Studies
• Psychology
• Security And Protective Services
• Health And Clinical Professions
• Education

To be considered for admissions, students may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then evaluated by the admissions office. The majority of students at Park University scored in a range of 19 to 25 on the ACT. 76% of students that apply are accepted to this school, of which 43 percent choose to attend.

The cost of tuition is close to $10,000, but may change each year. Students are encouraged to visit the school's net price calculator to better estimate their personal tuition costs. The price of on-campus housing is estimated to be $3,900 per year. Some students at Park University may be eligible for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

This school has a variety of athletic programs overseen by the NAIA. Athletic programs available may include but not limited to:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Golf (NAIA Division I)
• Soccer (NAIA Division I)

Students can visit the website to see a complete list of programs offered, admissions information, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Park University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).