Advertising and Marketing Degree

The advertising and marketing program at Point Loma Nazarene University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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Point Loma Nazarene University (PLNU)

6250 El Cajon Blvd, San Diego, CA

PLNU provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in San Diego, California and operated as a private institution. The school's Church of the Nazarene affiliation is one of its defining characteristics and plays an important role within the school's mission. Enrollment at Point Loma Nazarene University is nearly three thousand per year.

Here is a list of some of the popular programs PLNU offers:

• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Psychology

The admissions process begins with the submission of an application, school records, and standardized test scores, which are then evaluated by the admissions staff. A SAT or ACT exam may be required prior to applying, with scores within the range of 1470 - 1780 for the SAT exam and within the range of 23 - 28 on the ACT is common among students admitted to PLNU. PLNU has an acceptance rate of around 52% of which only 28% chose to enroll. More information from the admissions office can be found here.

Tuition is approximately $31,000 for the year, though it may vary based on different types of circumstances. Students should check the school's tuition calculator to determine cost. Some students at Point Loma Nazarene University may qualify for financial aid, which is typically provided as scholarships, grants, and loans.

This school has a variety of athletic programs overseen by the NAIA. Available athletic programs offered may include but not limited to:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)

For a complete list of areas of study, enrollment information, admissions information, and more, please take a look at the school's website at http://www.pointloma.edu/home.htm.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Point Loma Nazarene University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• San Diego-Carlsbad, CA
  • Total Employment: 2
  • Average Hourly Rate: $71.36
  • Average Annual Salary: $148430

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).