Advertising and Marketing Degree

The advertising and marketing program at Providence College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Rhode Island colleges that offer advertising and marketing degrees.

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Providence College (NETTTS)

600 Moshassuck Valley Industrial Hwy, Pawtucket, RI

Providence College is a nonprofit private institution located in Providence, RI and provides a large number of educational opportunities for students. The Roman Catholic affiliation at the school is an important part of the history, education and vision that defines the school. PC has an annual student enrollment of about five thousand.

Areas of study available at Providence College include:

• Business And Marketing Studies
• Biological And Biomedical Sciences
• English Language And Literature
• Social Sciences

To be considered for admissions, students may be asked to complete an application, write a personal statement, and submit any transcripts or test scores, which are then reviewed by admissions officials. Students may take either the SAT or ACT scores to be considered for admissions to Providence College. A score within the range of 1590 to 1900 on the SAT, or 23 to 27 for the ACT is usually submitted among admitted students. This school accepts approximately 60 percent of applicants. Of those applicants accepted, nearly 16 percent of students enrolled. More information on admissions can be found here.

The cost of undergraduate tuition is around $45,000, but may change from year to year. Students are encouraged to use the school's tuition calculator to better estimate their cost of attendance. Housing is available for students and costs around $7,700 per year. Students attending Providence College may qualify for aid which is generally scholarships, grants, and loans.

The mascot for Providence College is the "Friars", and they participate in intercollegiate athletics through oversight by the NCAA. Available athletic programs offered may include the following:

• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Field Hockey (NCAA Division I-AAA)

Students who would like to get more about Providence College can visit their website at http://www.providence.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. NETTTS offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).