Advertising and Marketing Degree

The advertising and marketing program at Rasmussen College – Ocala prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

Rasmussen College – Ocala

1201 N Scenic Hwy, Babson Park, FL

Rasmussen College is a private institution founded in 1900 by Walter Rasmussen to provided business education for residents of Minnesota. Originally known as the Rasmussen Practical School of Business and located in Stillwater, Minnesota, the school was sold in 1961, at which point it was expanded in both curriculum and size through the acquisition of other private institutions. In 2002 the school added online programs as part of its offerings, further expanding the school.

Students at Rasmussen may choose from a variety of programs designed to prepare students for employment in their chosen field. The faculty is composed of experienced, educated, and professional instructors that provide training and education to ensure students develop the necessary skills properly. Graduates will receive a certificate, diploma associate’s degree, or bachelor’s degree based on the program of study chosen.

Programs offered include:

• Accounting
• Business Management
• Healthcare Management
• Marketing
• International Business

Ocala Location

The Ocala branch of Rasmussen College Inc is located at 4755 Southwest 46th Court. This campus has a graduating class size which is approximately 410 students per year. This location provides services for students in the form of remedial education classes for program or licensure preparation, flexible scheduling for individuals who cannot make regular hours, and job placement options for students after graduation. Students may learn more, including the school's consumer disclosures, by visiting http://www.rasmussen.edu/student-investment-disclosure/.

Rasmussen College is accredited by the Higher Learning Commission and a member of the North Central Association of Colleges and Schools.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Rasmussen College – Ocala has offered the following degree levels for students:

• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lakeland-Winter Haven, FL
  • Total Employment: 110
  • Average Hourly Rate: $50.95
  • Average Annual Salary: $105970

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).