Advertising and Marketing Degree

The advertising and marketing program at Regent University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Regent University

Also known as William & Mary

200 Richmond Road, Williamsburg, VA

Regent University provides a variety of program options for students to assist them in their growth and development. The school is located in Virginia Beach, VA and operated as a private institution. About 5,200 students enroll at Regent University annually.

Here is a list of some of the popular programs Regent University offers:

• Education
• Legal Professions And Studies
• Psychology
• Business And Marketing Studies
• Theology And Religious Vocations

The admissions process starts with the submission of an application, school records, and standardized test scores, which are then evaluated by admissions officials. The majority of students accepted to Regent University have an SAT score between 960 - 1190, or an ACT score between 20 - 25. This school has an acceptance rate of around 82% of which only 18% chose to enroll. More information regarding admissions can be found at regent.edu.

The cost of undergraduate tuition is close to $14,000, but may change yearly. Students are encouraged to visit the school's tuition calculator to better understand their personal tuition costs. Housing may be available for those that would like to live on-campus for around a cost of $5,700 per year. Students at Regent University may qualify for aid which is generally scholarships, grants, and loans.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. William & Mary has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Virginia Beach-Norfolk-Newport News, VA-NC
  • Total Employment: 370
  • Average Hourly Rate: $57.59
  • Average Annual Salary: $119790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).