Advertising and Marketing Degree

The advertising and marketing program at Robert Morris University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

Robert Morris University

4207 Walnut St, Philadelphia, PA

RMU provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Moon Township, PA and operated as a private institution. RMU has a yearly student enrollment of over 5,000.

Students can pick from a few areas of study, including but not limited to:

• Business And Marketing Studies
• Education
• Communications And Journalism
• Health And Clinical Professions
• Recreation And Fitness Studies

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit any transcripts or test scores, which are then reviewed by admissions staff. The most common standardized test scores among students accepted to RMU are within the range of 20 - 25 for the ACT exam, or 1340 - 1660 on the SAT exam. An estimated 80 percent of all applicant were admitted at this school, with 19 percent of those accepted choosing to attend.

Tuition is approximately $25,000 for the year, though it may change based on any number of circumstances. Students may check the school's price of attendance calculator to find what your personalized cost of attendance would be. Housing may be available for those who wish to live on-campus for around a cost of $5,800 for the year. Some students at RMU may be eligible for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The Robert Morris University Colonials participate in several intercollegiate athletic programs, within the NCAA. Sports available may include the following:

• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Field Hockey (NCAA Division I-AA)

Contact information, admission forms, programs, and much more can be viewed on school's website at http://www.rmu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Robert Morris University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).