Advertising and Marketing Degree

The advertising and marketing program at Roberts Wesleyan College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Roberts Wesleyan College

Also known as RPI, Rensselaer

110 8th St, Troy, NY

Roberts Wesleyan College, located in Rochester, New York, was founded in 1866. The school was first known as the Chili Seminary when it was founded by B.T. Roberts, but changed its name in 1885 to Chesbrough Seminary after a financial gift from A.M. Chesbrough.

In 1945 the school again changed its name, this time to Roberts Junior College in honor of its founder and then again four years later to Roberts Wesleyan College, in order to pay homage to John Wesley, the founder of Methodism. The school added the Northeastern Seminary in 1998, which serves as a graduate school in theology.

Academics

Roberts Wesleyan College offers over fifty programs of study, including pre-professional studies and graduate level work. Students may take a variety of courses as electives to explore educational opportunities outside of their area of study. Various programs and educational opportunities are also present to assist students in the development of skill and the expansion of knowledge. Some programs in the pre-professional category can lead directly to graduate level work as part of a combined program.

Programs offered include:

• Accounting
• Business Administration
• Biblical Studies
• Chemistry
• Liberal Arts

Admissions and Financial Aid

Students interested in enrolling at Roberts Wesleyan College should complete the application for admission and provide all information requested, such as transcripts and test scores as requires. Once received, the student's application will be reviewed and a final decision made regarding admissions. The average GPA for students entering the school is 3.3 and an average SAT score of 1147.

Students in need of financial aid should complete the Free Application for Federal Student Aid (FAFSA) and the TAP form in order to be considered. Deadlines must be met for financial aid awards to be determined and disbursed. Financial aid is available in the form of loans, grants and scholarships.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. RPI, Rensselaer has offered the following degree levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Albany-Schenectady-Troy, NY
  • Total Employment: 310
  • Average Hourly Rate: $76.15
  • Average Annual Salary: $158390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).