Advertising and Marketing Degree

The advertising and marketing program at Roosevelt University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Roosevelt University

Also known as Rockford College

5050 E State St, Rockford, IL

Roosevelt University is an independent, non-profit, metropolitan university with two distinct campuses located in downtown Chicago and suburban Schaumburg, Illinois. With a rich history and progressive curricula featuring 126 degree programs, we are committed to the highest standards of academic excellence. Our award-winning faculty and dedicated staff take pride in pushing Roosevelt’s remarkably diverse students to the limits of achievement, inspiring the transformation of lives and communities through the principles of social justice.

With two campus locations, a flexible course schedule, online courses, and numerous degree options, Roosevelt University offers an education that fits your life, putting your career goals within reach. Our progressive mix of applied study, leadership development, and professional outreach equips graduates with the practical skills needed in today’s competitive job market.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Roosevelt University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Rockford, IL
  • Total Employment: 120
  • Average Hourly Rate: $51.01
  • Average Annual Salary: $106110

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).