Advertising and Marketing Degree

The advertising and marketing program at Rosemont College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Rosemont College

215 Beecham Drive, Suite 2, Pittsburgh, PA

Rosemont College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Rosemont, PA, which is a predominantly suburban area. The Roman Catholic affiliation at the school is an important part of the history, education and vision that defines the school. The school's small size in terms of enrollment, about 860 students, offers students a more hands on education due to the number of students per class and easier access to professors and faculty.

Here is a list of some of the popular programs Rosemont College offers:

• Business And Marketing Studies
• Psychology
• Education
• Communications And Journalism
• English Language And Literature

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit school transcripts, which are then studied by the admissions committee. The majority of students at Rosemont College scored in a range of 1331 - 1610 on the SAT. Rosemont College admits around 50% of applicants yearly. Of those admitted, nearly 19% of students enrolled. More information regarding admissions can be found here.

The cost of undergraduate tuition is around $32,000, but may change yearly. Students are encouraged to use the school's net price calculator to better estimate their cost of attendance. Financial aid may be provided to students that meet the required requirements by way of scholarships, grants, and loans.

Rosemont College offers several athletic programs overseen by the NCAA. Athletic programs that are available may include:

• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Golf (NCAA Division III)
• Lacrosse (NCAA Division III)

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).