Advertising and Marketing Degree

The advertising and marketing program at Saint Bonaventure University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Saint Bonaventure University

Also known as St. Bona/Bonas

120 French Road, Rochester, NY

Saint Bonaventure University, a nonprofit private institution, offers a variety of degree programs, allowing students to choose which major is right for them. Located in Saint Bonaventure, NY, the campus offers a rural setting for students to study in. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Saint Bonaventure University has a yearly student enrollment of over 2,500.

Students may select from many areas of study, including but not limited to:

• Business And Marketing Studies
• Communications And Journalism
• Education
• Biological And Biomedical Sciences
• Psychology

To be considered for admissions, students may be required to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then studied by the admissions committee. Most common exam scores among students admitted to this school are in the range of 20 to 26 on the ACT, or 1398 to 1745 on the SAT exam. Saint Bonaventure University admits roughly 80% of students applying annually. Of those applicants accepted, around 24% enrolled. More information from the admissions office can be found at sbu.edu.

The cost of undergraduate tuition is close to $31,000 for the year. Tuition prices may change for any number of reasons, and therefore students should visit the school's tuition calculator to get a better idea of their costs. Student housing is available for students and costs about $5,600 annually. Students enrolled at this school may be eligible for aid which is generally scholarships, grants, and loans.

This school offers several athletic programs overseen by the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Students may visit the Saint Bonaventure University website to get a complete list of areas of study, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Saint Bonaventure University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Rochester, NY
  • Total Employment: 480
  • Average Hourly Rate: $56.80
  • Average Annual Salary: $118130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).