Advertising and Marketing Degree

The advertising and marketing program at Saint Joseph’s College of Maine prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maine colleges that offer advertising and marketing degrees.

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Saint Joseph’s College of Maine

Also known as Saint Joseph's College

522 Congress St., Portland, ME

Saint Joseph's College of Maine provides a variety of program options for students to guide them in their growth and development. The school is located in Standish, ME and operated as a private institution. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately two thousand students are enrolled per year at Saint Joseph's College of Maine.

Areas of study offered at Saint Joseph's College of Maine include but are not limited to:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Liberal Arts And Sciences

Students applying for admission are most often asked to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by the admissions staff. A SAT or ACT exam may be required prior to applying, with scores between 1280 to 1580 on the SAT and between 17 to 26 on the ACT is typical among students accepted to Saint Joseph's College of Maine. Roughly 90% of all students that applied were accepted at this school, with 22% of those accepted choosing to attend.

Tuition is approximately $32,000 for the year, though it may vary based on any number of circumstances. Students may visit the school's net price calculator to determine cost. This school may help with costs by offering financial aid for students who qualify in the form of grants and loans.

Athletic programs are available at Saint Joseph's College of Maine through the NCAA, allowing students to compete in intercollegiate sports. Sports available:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Golf (NCAA Division III)

Contact information, financial aid information, programs, and more may be accessed on school's website at http://www.sjcme.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Saint Joseph’s College of Maine offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).