Advertising and Marketing Degree

The advertising and marketing program at Saint Mary’s University of Minnesota prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Saint Mary’s University of Minnesota

Also known as Saint John's

2850 Abbey Plaza, Collegeville, MN

Saint Mary's University of Minnesota, a nonprofit private institution, offers a variety of educational opportunities, allowing students to choose which major is right for them. Located in Winona, Minnesota, the campus offers a rural setting for students to study in. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. About 6,100 students enroll at Saint Mary's University of Minnesota yearly.

A list of some of the more popular programs offered are:

• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Psychology
• Family And Consumer Sciences

The admissions process starts with the submission of an application, student records, and test scores, which are then reviewed by the admissions committee. Either the SAT or ACT exam must be taken in order to apply to SMU. Scores within the range of 20 to 25 on the ACT or 870 to 1120 on the SAT are recommended to greatly increase your chances for getting accepted. 72% of those students that apply are accepted to Saint Mary's University of Minnesota, of which 32 percent choose to attend. More information regarding admissions can be found at smumn.edu.

Tuition is approximately $30,000 per year, though it may vary based on different types of circumstances. Students should check the school's tuition calculator to determine cost. Housing is available on-campus for students. The yearly cost of housing is approximately $4,400. Financial aid may be provided to students that meet the necessary requirements.

Athletic programs are available at SMU through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs that are available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Students who would like to learn more about this school can check out their website at http://www.smumn.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Saint John's offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• St. Cloud, MN
  • Total Employment: 120
  • Average Hourly Rate: $54.66
  • Average Annual Salary: $113690

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).