Advertising and Marketing Degree

The advertising and marketing program at Saint Thomas Aquinas College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Saint Thomas Aquinas College (STAC)

432 Western Ave, Albany, NY

Saint Thomas Aquinas College is a nonprofit private institution located in Sparkill, NY and provides a large number of program options for students. Saint Thomas Aquinas College has an annual student enrollment of nearly 2,100.

A list of some of the more popular programs offered are:

• Social Sciences
• Education
• Communications And Journalism
• Psychology
• Business And Marketing Studies
• Recreation And Fitness Studies

To be considered for admissions, students may be asked to complete an application, provide letters of recommendations, and submit school records, which are then evaluated by admissions officials. Most students admitted to Saint Thomas Aquinas College achieve an SAT score between 1250 - 1557, or an ACT score within the range of 18 - 23. This school has an acceptance rate of around 81 percent of which only 23 percent chose to attend. More information from the admissions office can be found here.

The cost of undergraduate tuition is around $26,000, but may change each year. Students are encouraged to visit the school's price of attendance calculator to better understand their cost of attending this school. The cost of on-campus housing is about $6,300 per year. Some students at this school may qualify for financial aid, which is generally offered as scholarships, grants, and loans.

This school has a variety of athletic programs overseen by the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)

Students may take a look at the school's http://www.stac.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Saint Thomas Aquinas College has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Albany-Schenectady-Troy, NY
  • Total Employment: 310
  • Average Hourly Rate: $76.15
  • Average Annual Salary: $158390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).