Advertising and Marketing Degree

The advertising and marketing program at Salve Regina University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Rhode Island colleges that offer advertising and marketing degrees.

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Salve Regina University (RWU)

One Old Ferry Road, Bristol, RI

Salve Regina University is a nonprofit private institution located in Newport, RI and provides a large number of program options for students. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Salve Regina University has a yearly student enrollment of about 2,600.

Areas of study offered at Salve Regina University include but are not limited to:

• Business And Marketing Studies
• Health And Clinical Professions
• Psychology
• Social Sciences

Students applying for admission are usually asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the school. A SAT or ACT exam may be required prior to applying, with scores between 1030 - 1190 for the SAT exam and in a range of 22 - 27 for the ACT exam is common among students accepted to Salve Regina University. Roughly 70% of all students that applied were admitted at this school, with 17% of those admitted choosing to attend. More information from the admissions office can be found here.

The cost of undergraduate tuition is close to $36,000 for the year. Tuition prices may change for a variety of reasons, and as such students should visit the school's net price calculator to get a better idea of their cost of attendance. The price of on-campus housing is approximately $8,700 annually. Some students at Salve Regina University may be eligible for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

The Salve Regina University Seahawks participate in several athletic programs, as part of the NCAA organization. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

To see a full list of areas of study, programs, enrollment information, financial aid details, and more, please visit the school's website at http://www.salve.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. RWU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).